Causes: Evangelism - Millennials;
Sean Dunn, Founder.
We have been working with Groundwire for a few years and we especially like the ministry’s focus on reaching millennials and how their use of the internet allows them to be very effective and low cost at the same time. They only spend .80 cents for every visitor they direct to their website and the total amount invested for every decision for Christ is $21.70.

Mission
Youth in America are in crisis. Millions have lives filled with pain and empty of meaning. Seventy-eight million Americans were born between 1980 and 2000. This is the Millennial Generation. Although 65% of them would claim Christianity if they were filling out a government form, less than 20% have a biblical understanding of Jesus and matters of salvation.
If statistics are true, less than 1 in 5 Millennials have a relationship with Christ that provides forgiveness and the promise of Heaven. This leaves over 60 million who are dying in their sin. This is a huge mission field. One we cannot ignore.
It has been said that the Millennial Generation is the most difficult to reach with the Gospel, but if you know where to reach them…and how, the task becomes much easier. Groundwire has discovered an efficient and predictive way to deliver the message to Millennials in a way that they are willing to consider the love and hope of Christ.
History
The Jesus Cares Outreach is an aggressive media initiative of Champion Ministries, dba Groundwire.
Sean Dunn, the founder and President of Groundwire has been in full-time Christian youth work for over 30 years. He has served in local church youth ministries, and in 1997, he began traveling full-time as a speaker and author. Although he was finding success through those outlets, he began to ask the question, “How do we reach the ones that don’t want to be reached? How do we influence the ones that aren’t asking the right questions and won’t come where we are?” After praying and studying trends and culture, the strategy for Groundwire was born.

Since 2003, Groundwire has been leveraging media and technology in order to share the love found in Jesus Christ with youth and young adults. By placing well-produced and relevant commercials on the utilized media channels, we are able to share authentic hope with many who might not be ready to walk into a church.
Each commercial invites the viewer/listener to have a conversation with “someone who understands”. Twenty-four hours a day, there are volunteer coaches online ready to listen, encourage, and point chatters to Jesus.
The Jesus Cares Campaign is the next evolution of the same strategy. Scriptures says that His kindness leads us to repentance but more people don’t believe He is kind and loving. They see Jesus as angry and judgmental. By strategically leveraging the most useful media outlets with the message that Jesus Cares, we are seeing hearts open to the offers of Jesus and we are seeing lives transformed.
The Jesus Cares Outreach is an initiative for certain cities (Partnering with local churches and business leaders) and through national buys as well.
Hannah's Story
click to watch video
What's Next for Groundwire
God is moving and He is blessing. He is increasing our impact while allowing us to refine our processes. We are more effective and more efficient than ever before. And the question has become “What’s next?”
In February, our team realized that if we continue the growth (85% year over year) we have been experiencing over the past three years, we would see 1 Million people in the US come to faith by the end of 2022. We have embraced this goal and are now setting our sites on a Mission to a Million.
To reach that goal, we will continue to embrace and adhere to our top three priorities.
Relevance: Our goal will always be to increase in relevance and impact among the lost. Each year our aim is to see a substantial increase in the number of people making a decision to follow Christ.
Influence: To promote spiritual growth for new believers through online resources for the purpose of encouraging, equipping and engagement.
Revenue: Through multiple strategic channels, our desire is to yearly increase revenue streams for the purpose of reaching more and more with the Gospel of Christ.
To learn more about this ministry or to provide financial support, please visit their website by clicking the link below.
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